CHAP. 7 BUSINESS MARKETING

Victoria's secret mostly retails consumer products such as lingerie, underwear, sportswear, clothing, swimwear, beauty products and other. Those products are purchased for personal consumption and can't be use in business.
Victoria's secret was founded in 1977 and was bought 10 years later by Limited Brands which transformed it as the 1st retailer of lingerie in US. VS most important manufacturer is based in South Asia. The factory is in Sri Lanka and is called MAS, it is specialized in lingerie and produces a sixth of bras sold by VS.
In order to better promote its products, VS uses internet. On internet, VS created its own website which provides every collections and allows customers to easily make purchases. Advertising and public relations are done through social media such as Facebook, Twitter, Pinterest, Instagram and others in order to stay in touch with customers. 26 millions on average of fans are connected with VS through Facebook, 3,5 millions through Twitter. Also, the company has a Youtube channel which is updated regularly with new commercials and is watched by 96 millions of fans. In the other hand, the company stays in touch through emails as well. Customers' emails are monthly  updated with new collections, coupons, discounts, and events.
Besides Limited Brands and its manufacturers, VS is not really affiliated to any other firms because its products are more for personal consumption or gift.