CHAP. 14 MARKETING CHANNELS AND RETAILING

               Victoria's secret sells lingerie, womenswear and beauty products through its catalogs, website and its 1600 stores around the world. Mostly, Victoria's secret can be find in every biggest cities ( New York, Montreal, Paris etc. ) and airports around the world. Victoria's secret has on average 12 retailer channels in New York City. I choose to visit the biggest store located on 1328 Broadway between 35 st and 34 st in Midtown West this morning.
Most of the stores are open during the week from 9 am till 9:30 pm and on Sunday from 11 am till 8:30 pm. 

          It was very easy to find the place because as soon as i went out of the subway station ( D, B, F, M, N, Q, R to 34 st Herald Square), my first view was a big poster with two Victoria's secret Angels right in front of me. Once into the store, my first impressions were "HUGE" and "CROWDED". I had 3 floors ( Basement, 1st and 2nd ) to look at. I noticed that the first floor ( entrance ) is mostly Victoria's secret beauty products ( fragrances, bags, lotions, creams etc. ) and new lingerie collections. The second floor is for underwear, pajamas and particularly PROMOTIONS. It is also the most crowded floor. This month, the most interesting promotion is 5 panties ( value of $11 each ) at $27. The basement is for sportswear, swimwear and teenagers underwear. To give customers an idea of every collections and make it easier to shop, there are mannequins and pictures of VS angels wearing every items all over the store. Also, at each floor, there are at least 10 VS employees ready to help and advice customers. 

            This store is very enjoyable because of decorations, pink lights, parades on huge screens, wings and pictures of every VS angels all over the walls, good music and good customer services.VS pays attention to every details, even fitting rooms transport customers in its very feminine pink world. I could also notice that most of customers in this store were couples, and tourists ( from 16 to 50 years old ). Some of them were only in the store to take a look and take snaps but mostly, they stepped out with at least one little pink VS bag. Prices are not affordable to everybody but thank to regular promotions and discounts, a person with a normal annually income can get good items.

              Besides selling through stores, VS has an official website where it is easy and quick to shop every items ( https://www.victoriassecret.com/ ). Also, a VS application is available on Apple and Android.  The advantage of shopping on line is that it allows you to create an account with you email, to receive codes or coupons and to accumulate points in order to get discounts.