Like all companies, VS has a code of ethics which is the same as L Brands. MKTG 8 defines "code of ethics" as a guideline to help marketing managers and other employees make better decisions.
The guideline for Limited Brands basic Code is "do what’s right" — regardless of the circumstances. Adherence to the code is important to each of them and to the business as a whole.
Managers and employees have responsibilities to their customers and to each other ( all customers and associates are to be treated with respect and courtesy, be honest, equal opportunity, no harassment, accommodating disabilities ). Everybody must be concern of the safety at work by avoiding drug and alcohol and by respecting fellow associates privacy and complying with applicable privacy laws as well. Additionally, stakeholders must obey all applicable local, state and federal laws and regulations here and in any country in which they transact business. Finally, each member of the associate has to perform his or her duties efficiently and is expected to protect company's interest.
CORPORATE SOCIAL RESPONSIBILITY
According to MKTG 8, every business managers should consider both the long-range best interest of the company and the company's relationship to the society within which it operates. CSR is a business's concern for society's welfare, it is developing policies that integrate responsible practices into daily business operations.
- ENVIRONMENT
As a member of Limited Brands, Victoria's secret signed few years ago, onto Greenpeace international's Detox campaign that seeks to eliminate the use of hazardous chemicals from fashion products. The company agreed to stop using phthalates and perfluorinated chemicals in its apparel before 2020.
“Limited Brands considers clean water as a critical global issue, and is proud to join Greenpeace in its campaign to eliminate hazardous chemical use,” said Sam Fried, executive vice president for Law, Policy & Governance at Limited Brands.
L Brands is now the 14th international retailer to commit to Detox since the campaign launch in July 2011.
Additionally, since 2007, Victoria's secret stopped using catalog paper made with pulp from a Canadian forest that is an important wildlife habitat.The company shifted its catalog paper to that is either 10% post consumer waste -- that is, recycled -- or that has at least 10% of its content certified by the Forest Stewardship Council.
- CHARITY
In May 2000, Victoria's secret and Limited Brands Inc. joined Miramax Films fundraiser for amfAR's annual cinema against AIDS event at the Cannes Film Festival. The annual Victoria's secret Fashion show helped raise nearly $3 million. Cindy Fields, the chief executive officer of the lingerie retailer's Internet and catalogue divisions, told CNNfn that the Webcast, part of an AIDS research benefit, achieved its main objectives. "We raised money for AIDS research," she said.
Additionally, L Brands founded the THINK PINK program supporting the Susan G Komen Race For The Cure ( RFTC) and American Cancer society making strides against breast cancer. The PINK THINK team has been the world's largest corporate RFTC team for the past four years and the company has donated more that $1.1 million to the Susan G.Komen Breast Cancer Foundation and the American Cancer Society to fund breast cancer research, education, screening and treatment. Over the past 12 years, more than 36 000 associates of their home office communities have participated in this program.
"Limited Brands is a company led by women for women so we feel it's vital that one of the major thrusts of our philanthropic efforts is focused on women's health. We recognize the significance of breast cancer awareness and education in the communities where we live and work. Through our Think Pink program -- with financial contributions and our associate volunteerism -- we've proudly supported these efforts every year," said Carol Dreska, manager of investor relations.
Furthermore, in 2014 the Victoria's Secret Fashion Show made $2.5 million to support PELOTONIA, a grassroots bike tour and Gabrielle's Angels foundation with the objective to fund life saving cancer research.
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